English
Problem
How might we generate the interest of the university authorities to achieve the institutionalization of the new sport discipline?
Solution
Designing a detailed sports project that would allow the university authorities to visualize the development of such a project as a means to promote the educational programs and the management of the authorities both inside and outside the institution.
Conclusion
At the time of presenting the sports project, which included the development of its own brand with symbolic elements from the local idiosyncrasy, as well as the appropriate linkage with the main institutional brand of the university, the institution was at a critical moment in terms of institutional autonomy and state intervention with the aim of transforming it into a political tool.
This made it difficult to attract the attention of the institutional authorities to approve the project since the country's economic crisis limited the availability of financial resources.
